Transforming the Trading Experience with Customized Application Development Services
Our client is a Spain-based B2B trading platform powered by TBC Capital, focused to deliver responsive web and hybrid mobile solutions tailored to businesses in the trading sector.
They wanted us to simplify and enhance trading experiences with innovative features that cater to both novice and experienced traders.
As one of the significant name in the Fintech space, the client emphasizes user-centric designs, streamlined workflows, and cutting-edge functionality to remain at the forefront of digital trading advancements.
Technology Stack
ReactNative
react + vite
Client Vision
The client aspired to transition from basic lightweight charts to TradingView’s advanced charting system, empowering users with more sophisticated analytical tools.
Their vision included refining the onboarding process, simplifying KYC updates, and adding mission critical trading features like Stop Loss (SL), Take Profit (TP), and multi-currency wallet functionality.
This ambitious goal aimed to enhance their trading platform’s usability, attract more users, and boost overall engagement by equipping traders with tools that drive efficiency and decision-making.
Challenges
Missing Advanced Chart Functionality:
The platform’s lightweight charts lacked features necessary for in-depth stock analysis.
Users were unable to utilize indicators and tools critical for making informed trading decisions, limiting their overall trading experience.
Lacking some major indicators in chart view-
The chart view lacked major indicators crucial for in-depth trading analysis. This limited users' ability to make informed decisions, impacting their trading performance. A comprehensive solution was needed to enhance data visualization and usability.
No Stop Loss Functionality:
Without automated risk management, traders found it challenging to safeguard their investments during market fluctuations, increasing their exposure to losses and decreasing their trust in the platform.
Take Profit Feature Not Available:
The absence of a Take Profit functionality prevented users from automating profit-booking, often causing them to miss optimal trading opportunities due to market volatility or human delays.
Missing Multi-Currency Wallet:
Users were restricted across various countries by a lack of multi-currency support, which hindered their ability to trade globally and manage funds in various currencies, affecting their trading flexibility.
Complex Onboarding Process:
The onboarding experience was cumbersome and lacked a clear flow, resulting in delays and frustration for new users, ultimately affecting user acquisition.
KYC Update Challenges:
Existing users faced significant difficulties in updating their KYC details, leading to dissatisfaction and reducing overall platform engagement.
The Solution
Integration of Advanced TradingView Charts:
We integrated TradingView’s charting system. This allowed users to perform detailed stock analysis and improved decision-making, elevating their trading experience.
Automated Stop Loss (SL) Implementation:
To address risk management concerns, we added a Stop Loss feature, enabling users to set limits for losses and automate protective measures, ensuring confidence in volatile markets.
Integrating advanced tools-
The chart view lacked major indicators crucial for in-depth trading analysis. This limited users' ability to make informed decisions, impacting their trading performance. A comprehensive solution was needed to enhance data visualization and usability.
Take Profit Functionality:
The platform was enhanced with automated Take Profit options, allowing users to set pre-defined profit limits. This ensured timely profit-booking, helping traders maximize gains effortlessly.
Development of a Multi-Currency Wallet:
A robust multi-currency wallet was introduced, providing users with the flexibility to manage and trade in multiple currencies seamlessly, boosting their global trading capabilities.
Redesigned Onboarding Process:
A user-friendly onboarding system was developed, including intuitive steps and guides, reducing registration time and ensuring a smooth experience for new users.
Enhanced KYC Module:
A streamlined KYC process was designed, enabling users to update their profiles easily. This feature reduced compliance delays and improved the overall user satisfaction.
Impact and Results
Increase in New User On-board-
After our team worked with the entire process, we saw a rapid rise in user traffic and an overall increase in the app downloading process by 47%.
Increase in Application Engagement Rate:
The integration of advanced features boosted the app's engagement by 35%, as users found it more functional and reliable for their trading needs.
Improved User Experience:
With streamlined onboarding and KYC processes, drop-off rates were reduced by 40%, creating a seamless journey from registration to active use.
Improved Device Compatibility:
The hybrid mobile application ensured flawless performance across devices, making trading accessible anytime, anywhere, and enhancing user satisfaction significantly.
Strengthened Business-Customer Relationship:
Enhanced features and improved functionality fostered trust among users, leading to a 30% increase in client retention, solidifying market position.
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