Robust E-Commerce Development for Plus-Size Men’s Clothing Brand
Our client is a plus size men's clothing brand aiming to make trendy fashion accessible for all body types. They provide a wide range of collection of all types of plus size clothes that not only provide a great fit but makes a statement. The client want to build an e-commerce website for their brand to showcase their trendy collection and cater to plus size men to all the plus size men all over India.
Technology Stack
Shopify
Client Vision
Our client a plus size men’s clothing brand wanted to become a leading plus size online shopping destination for men. The client wanted to build a website which not only allows the clients in showcasing their wide range of trendy men’s clothing option but only an user-friendly interface which provides a seamless shopping experience.
Some of the most important features that the client needed in their e-commerce website was user-centric design, easy navigation, mobile optimization, high-quality visuals, brand alignment, increased conversions and data driven sights.
The challenges
Custom Product Range
There was a need to design and develop a website that can effective display a wide variety of plus size men’s clothing options including various sizes, styles and fits. A flexible catalogue system was necessary to manage the varied range of product attributes.
Personalizing Needs
There was a needed for an ecommerce website which could provide users with personalized shopping experience. Thus, it was necessary to include style suggestions, size recommendations as per user preference, depending on browsing history.
Need for Responsive Design
It was necessary to make a website design that can easily adapt to all types of screen sizes and resolution without compromising website performance and aesthetics.
Touchscreen Usability
There was a need for designing interactive elements which can be navigated seamlessly on touch screens. These interactive elements can include from fields , buttons and more to improve shopping experience through mobile devices.
Loading Speed on Mobile Devices
The client also wanted to ensure that the mobile version of the ecommerce website took less leading time without compromising with the complex functionalities and high-resolution images of the products.
Data Accuracy
It as important to maintain data accuracy in the website for information related to product availability, product pricing and other crucial information. This was necessary for the inventory as well.
Real-Time Synchronization
A real-time synchronization was needed between the website and inventory management system for eliminating the changes of issues that may arise due to stockouts or overselling.
Integrating Order Management
Integration between ecommerce website and order management system was necessary to facilitate easy customer order processing and customer order fulfillment.
Page Loading Speed
Fast page loading was necessary to diminish the chances of longer waits and user frustration without compromising with the high-quality features and advanced visuals.
Server Response Time
Optimizing response time of the server was important for managing high traffic volume. This was specially necessary during promotional events and during peak shopping seasons.
Effective Product Filters
Effective filtering and sorting out options was needed to enable shoppers find out products faster while balancing the performance of the page.
Adherence with Standards
Ensuring adherence with the standards of web accessibility like Web Content Accessibility Guidelines for making the website usable for disabled individuals.
Inclusive Design
The website needed special features for a easy shopping experience for the people with disabilities. These features included keyboard navigation, screen reader compatibility as well as color contrasting for users with visual disabilities.
Testing for Diverse Needs
Detailed testing was needed for identifying and working on accessibility issues across assistive technologies and several devices.
Scalable Website Architecture
The build of the website must be scalable in terms of customer data, traffic and product listing to keep room for changes in the future as the business grows.
Integration of Content Management System
CMS integration was important to enable easy updates and for facilitating simpler management of promotions, product content and blog posts.
Management of User Generated Content
Advanced features were needed for managing user content like ratings, customer reviews, and testimonials and ensuring their effective display.
The Solution
User Centric Design
We designed a visually appealing and tidy website layout , highlighting the identity of the brand and features for easy discovery of products. We also focused on using high-quality product images and informative product descriptions to provide an enhanced shopping experience.
Responsive Website Development
We implemented a mobile-first approach to optimize the website for mobile devices with touch friendly functionalities and flexible layout.
Optimized Loading Times
We also implemented lazy loading for product images, conducted code optimization and used content delivery networks or CDNs for improving the speed of the page.
Streamlined Checkout Process
The checkout process was simplifies by adding minimal steps and providing various payment options for reducing cart abandonment rate.
Website Personalization
We integrated AI driven recommendation of products by utilizing browsing history or the previous purchases for user engagement in the platform.
Real-Time Inventory Management
An effective backend integration was developed along with the existing inventory system of the client to enable real-time stick updation and displaying accurate availability of products.
Scalable Architecture
We designed a scalable and modular ecommerce website for our client which would support future growth and increase in traffic.
CMS Integration
A user-friendly CMS was integrated for facilitating faster product content updates, product promotions and blogposts.
Extensive Testing
Our team of testers conducted extensive testing of multiple assistive technologies for identification and resolution of accessibility issues.
Impact & Results
Increase in Website Traffic
The website saw a significant increase in organic search traffic from mobile by 60%, due to effective mobile optimization integrated by our experts.
Enhanced User Engagement
The was a reduction i the bounce rate of 35% , due to our engaging and use-friendly website development.
Decrease in Mobile Page Load Times
With the optimization of mobile page loading times by implementing lazy loading for images, content delivery network and optimized assets, the load time of mobile pages improved by 30%. There was a fall in mobile bounce rates of 20%.
Boost in Rate of Conversion
Our client also saw an increase in the rates of conversion by 30% as a result of the optimized checkout process and personalized product recommendations.
Reduced Cart Abandonment Rates
With the optimization of the checkout process the rate of abandonment reduced up to 25%.
Increase in Product Discoverability
Integration of advanced filtering increased the product discoverability up to 40% along with the users spending more time on product pages discovering new products.
Final Thoughts
We developed a high-performing and user-friendly ecommerce website for our client by addressing the above mentioned challenges and providing tailored solutions. As a result of our highly- functional website development the client saw a significant growth in sales and website performance. The user could easy navigate through the website finding the personalized style suggestions, resulting in improve engagement.
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