Hard to Navigate Website

The website had a hard-to-navigate structure and lacked aesthetic appeal. The lack of mobile responsiveness on the website was affecting the user experience. Our clients went through a complete transformation, getting rid of excess and incorporating simplicity.

Low Site Traffic

The client struggled with declining website traffic due to a tack of optimization after new Google updates. The site also lacked quality content have suffered due to technical SEO errors. Lack of mobile-friendliness also contributed to low site traffic.

Keyword Irrelevancy

Targeted keywords on the website were irrelevant, affecting the website experience. Repetitive content made it difficult for the viewers to get valuable information about their Patrol Monitoring Software and other security guard management systems.

Low Online Visibility

Not updating data location across different directories considerably affected the online visibility.

Low Organic Lead Volume

The website suffered from low organic lead volume due to poor SEO strategies and not optimizing as per the new Google algorithm.

SEO Audit

We started by conducting a comprehensive analysis of the client’s website traffic, keywords, and important metrics. The volume of monthly organic visitors on the website was quite low and irrelevant keywords were ranking. Moreover, the competitiveness of the guard monitoring software search in the US and Canada reflected major opportunities for SEO growth.

The content of the website did not reflect the expertise of our clients and only provided very few relevant backlinks. The lack of consistent link-building further affected the domain authority of the site making it stagnate.

Our SEO audit shows us considerable potential to improve traffic and leads. Targeting relevant keywords, optimizing web pages, and getting quality backlinks from dependable sources can help improve the online visibility of the website, positively affecting sales and growth.

Competitive Gap Analysis

We found out several companies in the US and Canada as close competitors of our client. We thoroughly studied the website and SEO strategies of the competitors. One of our leading competitors ranked for several keywords that the client’s website was missing out on. So, we focused on adding relevant terms to expand the number of targeted keywords. Integrating this competitive knowledge into our optimization techniques resulted in a considerable increase in the rankings.

Targeted Keyword Research

An important part of our SEO audit included finding out ‘easy win’ keywords that could foster quick rank improvement. We discovered various medium to low-competitive terms. We optimized the pages around these competitive terms and phrases and saw a significant increase in organic traffic within one year. We also incorporated long-tail keyword variations to help boost rankings.

Website CRO Improvement

By analyzing the journey of the user client’s website, we undertook necessary adjustments to the conversion funnel. We changed the structure of every page to ensure they lead to desired actions. Testimonials were also added strategically on every page.

Organic Lead Generation Strategy

We focused on consistent content publication to inform users about the credibility of Patrol Monitoring Software and other security guard management systems of the client. This helps in effective and consistent lead generation. SEO optimization, and effective email and social marketing strategies were also introduced to ensure steady lead generation.