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Case Study

User-Friendly Application Development for a Modern-Day Dating Company

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The client is a dating company that wanted to build a high-tech dating platform to allow users to meet new people. The company is based in the UK and aims to give its users the best dating experience.

Technology Stack

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Java
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Swift
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PHP
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MySQL
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Client Vision

The dating company wanted to increase its client base by building a user-friendly and safe application that allows users to get in touch with new people within their preferred distance. Our client was looking forward to bringing a revolution in the field of online dating by developing a mobile dating app that would allow users to attract positive vibes without any hassle. They were willing to build an application that fits the modern dating trend where people are busy in their lives and are just looking for some positive vibes at the end of the day.

Meeting New People Based on Preferences

In the modern dating era, people are busy with their own lives and do not have enough time to invest in finding people who match their preferences. Thus, dating platforms must allow users to set preferences beforehand. This will help ensure that the users do not have to spend time finding their type.

Meeting and Chatting on the Go

With hectic schedules, users can't take a separate time out to scroll through dating apps. Thus, dating applications should have built-in chatting features to allow users to meet and chat with people from anywhere and anytime.

Finding Connections while Travelling

For people who love traveling, a dating platform should allow them to make travel plans with other people. The dating platform should allow setting up dates and designations to allow users to meet new people while traveling.

Blocking Unnecessary People

Safety and privacy should be a priority of today’s dating platforms. A user-friendly dating platform should allow users to block unnecessary people.

Easy Photo Uploading

A dating application should allow users to upload their photos into a photo gallery which will allow people to know each other better.

Easily Noticeable Profiles

The dating app should also include features that could set a user apart from the others, making their profiles easily noticeable.

Sharing User Experiences

The platform should also allow users to share their dating experiences which would inspire other users in the platform.

Meeting and Chatting at Convenience

Our client needs a built-in chat process that would allow users to meet and chat with new people on the go. We helped our clients by building an application with would allow them to provide users with the best modern-day dating experience by providing a convenient communication option that fits today’s busy lifestyle.

Preference Based Matching

Because the users of the application do not want to spend time looking for people who match their specific preferences, we incorporated geolocation technology. We helped our client with an app that allows users to set preferences and distance, allowing them to see only those profiles that meet their preferences.

Featuring Profiles for Exclusivity

The app we developed also provided the users of the clients to set their profiles apart from the rest, giving them more visibility. Other features like allowing users to let others know their travel plans allowed people to make travel plans together or to meet new people while traveling.

Attracting New Users by Allowing People to Share their Experiences

People shared their experiences on the application which inspired others to use the app to make connections and make beautiful memories to cherish forever.

Catfish Safeguard by Reporting People

We focused on the safety concerns in modern-day dating and added safety features like reporting profiles after the user meets a match and does not vibe well with them.

Blocking Unnecessary People

The application was also incorporated with features that allowed users to block unnecessary people and match with the ones who make them feel positive.

Allowing Profiles to Set VIP Status

To set user profiles apart and provide them with more visibility, the application also allowed them to set VIP status allowing people to notice and recognize them.

Sharing Experiences

We also included the experience sharing feature, where the user could share their experiences of meeting new people. This would help other users make better choices and make the most of the dating application.

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Impact & Results

Improved Market Share

We helped our client develop a high-end, user-friendly, modern dating application which increased our client base and market share by 57%.

Increase in the Number of Downloads

The positive reviews given by the users on using the application increase the number of app downloads considerably by 56.30%.

Rapid Increase of User Base and Subscriptions

The user-friendly interface and exclusive features set the dating application apart from its competitors. The user base and subscription rates have seen significant growth since the development of the application.

Increase in the Time Spent on App

The time spent by users on the application increased significantly as the users got engaged in exploring the unique features of the application.

Final Thoughts

The client, a dating company, needed a well-built application that could bring a revolution in dating. We helped our client by using a user-friendly application that blended perfectly with the dating needs of people with busy lifestyles. Features like built-in chat, geolocation technology, and preference setting features make dating easy and convenient for users. Users could meet new people while they are busy in their lives or traveling. Features like a photo gallery, setting VIP status, catfishing safeguard, and blocking features made the app a safe place for people to attract only positive vibes.
The application thus built helped in increasing the client base and market share of the dating company by providing the user with great customer service. The positive reviews given by the users increased the number of downloads. The users got engaged in exploring the unique features of the application resulting in an increase in the time spent on using the app.

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