Website Build & Result-Driven Digital Marketing for Door Manufacturing Company
Enhancing the online presence was the primary objective and ensuring significant growth in online traffic while increasing new leads ratio and sales. Since the website lacked optimistic visibility, the client was keen on revamping it as, it helps towards better brand visibility. We were focused on improving the rankings, attracting more prospects, and enhancing the conversion by drafting quality content for the client.
Technology Stack
WordPress
PHP
MySQL
Semrush
Google Analytics
Google Search Console
Client Vision
The client offers a range of high-quality security doors and solutions & thereby wanted a better visibility of the website. Moreover, the website should gain an enhanced ranking in the search engine driving in optimistic traffic.
Business Needs:
- Website Revamping
- Increase website ranking.
- Improve the brand credibility
- Attract more traffic through link-building strategy
- Increase organic traffic volume
- Continuous stream of new leads
- Better local SEO
The challenges
De-cluttered Website
The website lacked basic navigational structure and basic aesthetical appeal. Mobile responsiveness was lacking. Our client's website underwent a transformative journey, shedding excess and embracing simplicity. Decreasing Organic Traffic The client struggled with declining organic traffic due to irregular site optimization after Google updates. Initially lacking mobile-friendliness, their site suffered a notable drop in traffic.
Keyword Irrelevancy
Poor targeting of keywords led to a clunky website experience. Repeating irrelevant phrases made it challenging for visitors to find pertinent information.
Local Visibility Absence
The absence of regular updates in business location data across directories left the client nearly invisible to potential clients seeking emergency plumbing services.
User-Friendly Website
A refined website with better mobile responsiveness that not only captivates but also elevates user engagement, marking a successful shift from chaos to clarity.
Targeted Organic Traffic
By combining quality content creation with on-page SEO and optimized elements, including images, HTML tags, and headlines, we enhanced the website's visibility. Non-performing content was removed to improve SERP rankings.
Improved Website CRO (Conversion Rate Optimization)
Analysing the user journey, we made necessary adjustments to the conversion funnel. Each page was structured to guide visitors toward desired actions, and customer reviews were strategically added.
Developed Lead Generation Strategies
Consistent content publication informed consumers about the client's business, showcasing value and ensuring steady lead generation. Optimized SEO, enhanced email, and social media marketing strategies were introduced.
Introduced Local SEO Strategies
Conducting a thorough local SEO audit identified gaps. We optimized Google My Business, online directories, and citations, improving visibility in regional areas. Activate Windows Enhancements to the internal linking structure and the addition of location pages Go to Settings to activate Windows. increased exposure.
Impact & Results
Goals Delivering Targeted Outcomes
We met our objectives within the allocated timeframe, ensuring efficient project completion. As per the business model of the client, we focused on some of the relevant Keywords, and we did a few fine tunings by adopting robust SEO strategies ensuring a better brand visibility.
| Keyword | SERP Postion |
|---|---|
| Door Frame Manufacturer UAE | 1 |
| Steel Door Manufacturers In UAE | 1 |
| Eco Doors Dubai | 1 |
| Eco Doors UAE | 1 |
| Steel Door Manufacturers In Dubai | 1 |
| Blast Proof Door In UAE | 1 |
| Blast Proof Door Manufacturer In UAE | 1 |
| Blast Proof Door Manufacturer UAE | 1 |
| Blast Resistant Door In UAE | 1 |
Overcoming challenges, we successfully addressed the goal of appearing on the first page of Search Engine Results Pages (SERPs) among competitors.
Significant Enhancement in Site Traffic
The implemented strategies led to a remarkable increase in site traffic. Through a combination of targeted SEO, content optimization, and strategic adjustments, the website garnered a larger and more engaged audience.
Elevated Lead Conversion Rate
The lead conversion rate witnessed a substantial boost. By optimizing the user experience and refining the conversion funnel, we successfully turned site visitors into valuable leads, contributing to the overall success of the project.
Strategic Use of Social Media
By leveraging social media platforms like Instagram & LinkedIn we tried creating better brand awareness strategy. We expanded customer reach and engagement.
Through carefully crafted content and targeted campaigns, we increased the client's online presence and fostered meaningful interactions with the audience.
By adopting an assertive LinkedIn marketing strategy, we witnessed tangible results in expanding our client's professional network and boosting brand visibility.
Our focused efforts on this platform not only generated increased leads but also fostered valuable connections. It contributed significantly to the overall success of our social media campaign.
Final Thoughts
The case study highlights the successful implementation of strategic digital initiatives.
Significant growth:
Through a tailored approach encompassing SEO optimization, targeted content, and social media engagement, client witnessed significant growth and enhanced brand visibility.
Adapting evolving landscape:
The results underscore the importance of adapting to evolving digital landscapes and leveraging online platforms effectively.
As businesses continue to navigate the digital realm, QMI Doors' success story serves as a valuable testament for us to the transformative power of strategic digital marketing.
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